Business Model Canvas
How Revenue Streams creates, delivers, and captures value.
More growth. More profit. Less weight on you. The nine building blocks of the firm, on one page. We hold ourselves to the same clarity we ask of every client.
The Canvas
Last reviewed: September 2026
Key Partners
- Anthropic Claude Partner Network for AI capability and tooling.
- Private equity firms and operating partners who refer portfolio companies.
- Wealth managers, attorneys, and accountants who advise the same owners.
- Our communities, universities, memberships, and relationships across the DMV, where value grows.
- A vetted bench of senior operators brought in for specialized work.
Key Activities
- Diagnosing leadership, culture, climate, and strategy.
- Building operating systems and accountability rhythms.
- Coaching owners and leadership teams week to week.
- Guiding ethical, high-value AI adoption.
- Writing and publishing insights that build trust.
Value Propositions
- More growth. More profit. Less weight on the founder.
- A management advisory partner that works alongside leadership, not from the sidelines.
- Important problems solved, the business strengthened, and strategy turned into execution.
- Management, leadership, strategy, execution, technology, and AI under one roof.
- Leadership in the age of AI, with senior judgment on every engagement. Results are the point.
Customer Relationships
- A direct, senior relationship with the founder. No junior team behind a senior name.
- Focused capacity by design: the firm is taking on only its next six new clients, so each gets full attention.
- A walk-beside advisory rhythm, not a slide deck and goodbye.
- Bilingual advisory in English and Spanish.
Customer Segments
- Founders, CEOs, owners, and COOs of $5M to $300M private B2B companies.
- Owners in Washington DC, Virginia, Maryland, and the wider DMV.
- Experiential marketing, SaaS, fintech, professional services, wealth management, IT consulting.
- Private equity portfolio companies that have outgrown how they were built.
Key Resources
- Carlos Coutin and 20+ years operating across hospitality, fintech, healthcare, and creative technology.
- The Revenue Streams method and its diagnostic and planning frameworks.
- A vetted bench of senior operators.
- A body of published insights and the firm’s reputation.
- AI tooling through the Claude Partner Network.
Channels
- revenuestreams.ai and its insights library.
- Referrals from clients, private equity firms, and professional advisors.
- The founder dependency scorecard as a first touch.
- Speaking, writing, and the DMV professional community.
- A 30-minute Strategic Discovery call.
Cost Structure
- Founder time, the primary input on every engagement.
- Bench operators engaged for specialized scopes.
- AI tooling, software, and research.
- Brand, content, and business development.
- Lean overhead by design, so attention stays on the work.
Revenue Streams
- The Diagnostic, a fixed-fee 30-day engagement.
- The Action Plan, a fixed-fee roadmap.
- Hand-Holding & Advisory, a value-based monthly retainer.
- Bundled engagements that combine all three.
- Value-based pricing tied to outcomes, not hours.
Revenue Streams, in detail
What clients pay for: a company worth more because of how it runs.
Fixed fees for clarity. Value-based retainers for results. Every engagement begins with a Strategic Discovery session.
Advisory ladder
Management consulting and founder advisory. Where every client starts.
The Diagnostic
Fixed fee. 30 days. The door to everything.
From $8,000, by segment.
The Action Plan
Fixed fee. 3 to 5 weeks after the Diagnostic.
From $8,000, by segment.
Hand-Holding & Advisory
Value-based monthly retainer. 6 to 24 months.
From $10,000 a month.
Bundles
One scope, one fee. Clarity, Growth and Transformation Packs.
From $15,000.
AI adoption ladder
The part of the work that is specifically about AI. Built by the AI Strategy & Adoption Team.
The AI Radiography
Fixed fee by headcount. 4 to 6 weeks.
From $12,000. Half of the fee folds into the next engagement.
Adoption at Scale
Fixed fee by headcount. Copilot and Gemini. Billed over two months.
From $24,000. Adoption retainer $8,000 a month after the program.
AI in Action
Per cohort. Strategic alliance with Danalytics Pro. Billed over two months.
From $36,000 a cohort. Phase two build $12,000 a month.
One Workstream
The flagship. Six months. Led by the client's CEO, COO and CTO.
$300,000 over six months. $50,000 a month. Target set before the first invoice.
AI build and run retainers
Standing AI Strategy & Adoption Team after One Workstream.
Quoted by scope.
Private equity portfolio programs
Entry read, execution retainer, then One Workstream per company.
Priced per portfolio company.
Alliances
Senior practitioners under one roof of trust. Revenue Streams books the engagement.
Executive Coaching
Strategic alliance with JMK Coaching. Julia Karpeisky, MCC.
$500 a visit to $20,000 a month programs.
Public sector
Cities, the Commonwealth of Virginia and federal agencies. Registered on SAM.gov, eVA and SWaM.
Contracts through RFPs
Fixed price, milestone billing, from the same ladder.
Priced at city, Commonwealth and federal rates.
Fixed scope. Fixed fee. Agreed in writing before the first invoice. Value-based retainers tied to outcomes, not hours. Three to five clients at a time.
Start Here
Want this kind of clarity for your own company?
The first step is a Strategic Discovery call. No pitch. No deck. Just an honest look at where your company is.